The Element7 journey starts not in their airy Chelsea showroom, but in Tuscany, among rolling hills and weathered stone farmhouses. There, the company who supplies flooring world wide work with Italian artisan manufacturers who source reclaimed oak and spruce from century-old barns, mills, churches, and other historic structures. Some once framed vaulted ceilings in remote monasteries; others formed the sturdy bones of agricultural buildings where generations worked the land.
"Element7 treat every piece as both artifact and material,” explains Francine Luker“It has to be beautiful, but also strong, stable, and ready for everyday life.”
Boards are then de-nailed, kiln-dried, and precision-milled to meet exacting contemporary tolerances. Their finishing specialists employ hand-finishing techniques — gentle brushing to enhance grain, subtle staining to deepen tone, and natural oils and waxes that nourish and protect. The result is flooring that feels tactile, grounded, and profoundly authentic.
It is no coincidence that Edward Bulmer, the designer celebrated for his deeply layered interiors and pioneering use of natural pigments, chose Element7’s reclaimed Artisan flooring for his bedroom design for SALON.
In Bulmer’s hands, the material’s storied presence becomes the perfect foil for his palette of rich, natural colour. They ground the room’s refined architectural detailing and the warmth of Bulmer’s eco-friendly paints, creating an atmosphere that feels lived-in from the moment one enters.
Element7’s reclaimed wood reflects a deeper commitment to sustainability and environmental respect. Each plank saved from demolition reduces waste and preserves the embodied energy of historic materials. For Bulmer, that ethos resonates perfectly. The result is a room that embodies the best of modern design; sustainable, luxurious, and profoundly connected to the past.
In an age of fast design and fleeting trends, Element7 stands apart having spent the last 25 years understanding the enduring value of material. Every reclaimed floor they create is a story: of timeworn beams, of hands that restored what others might have discarded and of a sustainable philosophy rooted in respect.